The West In Our Society

So as I was looking at the blogs of my fellow american studies students, i came across the blog of Cpatt (check it out!!).  She had a video on her blog of a chevy commercial which i watched and found to be very interesting.  Then, I was watching TV, and found a ford commercial that was very similar...

In the words of Mr. Bolos, "coincidence? I THINK NOT!"

here's the chevy commercial...

along with another chevy commercial...

and here's the ford commercial...



So, what do these pick up truck commercials all have in common??  There's a reference to the WEST! A "cowboy" is in each of them.  As we discussed in class, the cowboy myth is that they are very rugged, tough, and masculine.  In the last one for Ford, Toby Keith literally said, "I ain't got no boundries, I don't compromise," which in my eyes is displays a cowboy according to the myth.

Now, look at the people who drive trucks like these, wouldn't you say a good percent of them are men?  If you ask me, I'd say that men are the market for these trucks and what man doesn't want to be masculine, have no boundries, and not compromise?  What do you guys think??